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WebXpo SEO site review tools

Here is a list of the free tools used in the SEO site review presentation at webXpo in Sofia on May 31, 2010.  Have fun… Free keyword research tools: Google keyword tool To use this tool, we recommend keeping language settings to English or all languages.  If you want to see the search volume of [...]

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Live SEO Site Review at WebXpo Sofia 2010

Being at the top of Google is the best deal in marketing.  So, how can you get there? Please join us at WebXpo in Sofia on Monday, May 31 as we conduct a real-time SEO website review of one of our participant’s website. At the start of the session, we will ask for a brave [...]

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Multilingual SEO Nearshoring in 2011

New year, new(ly updated) Hop Online company presentation. Enjoy, and please drop your questions below… Multilingual SEO Nearshoring by Hop Online – 2011 View more presentations from Hop Online.

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Multilingual SEO Nearshoring presentation for 2011

New year, new company presentation. Enjoy… Multilingual SEO Nearshoring by Hop Online – 2011 View more presentations from Hop Online

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Top Google search commands to discover competitors’ backlinks

(This post has been translated and adapted from its original, in German, published by Dirk Steffes at SEOrie.net). … and a special note to Googlebot:  please do not interpret my examples below as keyword stuffing, it’s just a bit of harmless self-promotion for lack of better examples :>) There is no shortage of tools–both free and paid–for [...]

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Google Boost black box threatens local SERP objectivity

Google recently announced Boost, a mechanism for better monetizing Local SEO search result pages (SERPs), which will increasingly steal share from traditional web search due to the rise of mobile/geo-intent search on smartphones. The description leaves many hanging questions, though, to which only select few advertisers invited into the experiment may resolve. Here’s how Google [...]

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Webit’s SEOmoz Masterclass Puts Bulgaria on the SEO Map

(above photo taken by Mladen Borisov) Bulgarian SEOs and web marketing enthusiasts enjoyed the country’s most significant SEO event to date last Friday… the SEOmoz Masterclass. Bulgaria is home to several SEO black belts (not to be confused w/ blackhats), and those in attendance wanted nothing less than Rand Fishkin’s advanced stuff. I’d say, based [...]

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3 Qualities of a Dream Backlink

Backlinks come in many forms. But beyond passing link juice, how do you know which backlinks are actually having the strongest ranking impact for the receiving page’s target keywords? We measure the value of a backlink by more than just the pagerank of the sending page. In fact, the ideal backlink–the one that will most [...]

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Google’s Ad Auction

This is the best comprehensive explanation for how both your ad rank and actual cost-per-click are determined in the Google ad auction. My key takeaway is that focusing on quality score–writing great ads that relate well to the keyword search and have relevant landing pages–will help you get many more clicks/conversions for much less money. [...]

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Applying Keyword SEO to Your CV or Resume

You are undoubtedly qualified, but your resume sits in digital stack among hundreds, facing two critical hurdles before it can succeed in securing you an interview:  first, the notorious database filter; next, the scrutinizing eyes of a bullet-and-keyword-scanning HR manager. Like optimizing a web page for competitive, page-one search engine ranking for a particular set [...]

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