New year, new(ly updated) Hop Online company presentation. Enjoy, and please drop your questions below… Multilingual SEO Nearshoring by Hop Online – 2011 View more presentations from Hop Online.
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Google Boost black box threatens local SERP objectivity
Google recently announced Boost, a mechanism for better monetizing Local SEO search result pages (SERPs), which will increasingly steal share from traditional web search due to the rise of mobile/geo-intent search on smartphones. The description leaves many hanging questions, though, to which only select few advertisers invited into the experiment may resolve. Here’s how Google [...]
Keyword discovery via broad match-negative exact match killer combo
Whoa, that title was a mouthful (thankfully Thesis theme lets me clean up this url), but let me explain this concept in more detail… The idea for this blog post just hit me as I was reviewing our AdWords account for Hop Online. We are trying to attract companies interested in SEO. The dilema we [...]
How to optimize PPC bid management at the keyword level
There are two tactics you could use for daily PPC bid management at the keyword level. You could bulk-edit keyword bids using desktop applications like AdWords Editor (for Google) or Microsoft AdCenter Desktop (for Bing and Yahoo) . Alternatively, you can change single keywords one by one. Both of these tactics have pros and cons. [...]
6 good reasons to bid on your brand name
In a recent post we stressed the importance of keyword build-out. Here, we’ll make a case for including branded terms in your AdWords campaigns. Most companies rank first on Google for their own brand name and slight derivations of it. So, it may seem counterintuitive to include your own brand name as a paid keyword [...]
Query mining – a better approach to PPC keyword build-out
Keywords are the cells of the PPC campaign organism. If they’re not optimized, it won’t matter how good your campaign structure, ad copy or landing pages are… you’ll be leaving precious ROI on the table. The keyword discovery and build-out process takes you along an inevitable learning curve. It’s your job to maximize ROI along [...]
